I am so thrilled to be able to share Ruche‘s Birthday Party bash that happened a few weeks ago and what an event it was. They wanted to celebrate their 7th birthday in a big way and it turned out amazing. We’ve been friends since the very beginning stages of Utterly Engaged and when they were only a year old, so when Co-Founder, Mai (pictured with her husband and daughter) asked us to be a part of their party of course I said yes! I am so proud them and to witness their success and growth is a joy.


This recap video of the event is absolutely adorable. It was fun reliving it again.

Found Vintage Rentals knows how to turn a space upside down and into something so incredibly beautiful. If I could, I’d hire them to design and decorate my entire home!

We had a little space in Ruche’s POP-UP to showcase our collaboration for the “Always & Forever” collection. It was a great success that night. My favorite moments was seeing girls try on the dresses and loving them.

Mai’s daughter has great taste. Like mother, like daughter.




I’m really happy how this collection turned out. I think it’s just so perfect for our #UEgirl and for all of their bridal occasion (and after the wedding too). It was wonderful to see the dresses in person. If you don’t know what I look like, here I am standing with the fam. I had a permanent smile on that night. I’m looking forward to doing more collaborations like this in the future.

I am a truly believer that florals and greens is what’s makes a space come alive. And there was no doubt that Inessa Nichols Design did just that and more. Ugh. I love flowers so much!

Lucky first 25 guests, received a copy of Utterly Engaged. Loved seeing everyone looking through them!

This black wall and well styled space has got to be my favorite little corner. Loving how the colors pop and how rich the colors are.

Our other friend, Danni of Oh, Hello Friend created a corner for all the guests to send out mail. Such a great idea. She provided the goods and people drew, wrote letters, stamped their hearts out and created something special to take home and send out.



Letter Sparrow is amazing! She’s a calligrapher and an chalkboard illustrator. So good right? Her beautiful work was everywhere at the party.

We are in a summer heat wave in Southern California, so when I heard that there will be popsicles, I was ecstatic! Mom and Pop Shop showed up with delicious all natural popsicles made with only the freshest ingredients. More please!

Ain’t no party without a great cocktail. Thank you  Wodka Vodka and Perrier for providing us with delicious “Ruche Mule” and “Lavender Lady.”

Collette’s Catering and Event provided the endless appetizers and flowing drinks. Good food and good people is always my jam.

Lots of great moments were captured during their party. Josh & Monica’s Studio used their Insta Party Box to print out the instgram pictures and everyone had a blast. Look at that backdrop!

The braid bar was popular. Thank you TING Makeup & Hair for making us feel extra pretty.

When Ruche surprised the guests with The Burnt Truck everyone rushed out to grab a bite. Their sliders are so good!

I loved that they had live music. Alyssa BernalEllex Bree, Hayley Solano filled the air with their amazing voices.

Happy Birthday RUCHE! We love you. Let’s raise a glass to  you for many more years of beautiful clothes, inspiring look books, amazing sales, lots of shopping and many more successes!